Gustavs
Skenderscreator of circumstances
I am a creative with a personal approach, and always connecting the otherwise unseen dots, I bring an analytical, yet emotional touch to my projects.
With a technical and extensive background in photography, I have since moved on to more conceptual work, both in the realm of advertising, as well as beyond, through performance, video, and poetry, which I have explored during my studies at the Willem de Kooning academy in Rotterdam, Netherlands.
I create circumstances. Whether the energy I bring to a brainstorming session, or performing to tell a story about loving myself, or a brand activation that brings people together, it's all about those circumstances.
Together with Joris Voeten, we form Voesken.
Email: gustavs.skenders@gmail.com
Instagram PERFECT LOVE
An AI-powered song that explores the binary nature of the AI idea of “perfect love” and the very human paradox of searching for it, despite knowing it does not exist.
Read moreAI concept project
MARLBORO x DISCORD
In a world where tobacco advertising is banned, a speculative ad campaign for Marlboro in collaboration with Discord for 2030 - “It was always about the people.”
Read moreCampaign
TU
A mixed reality experience, inspired by Carl Gustav Jung's idea of shadows as the oppressed side of one's personality. Immerse yourself within a VR space, within a real space, with guided audio to help you meet yourself.
Read moreMixed reality experience
LIKE A SAINT - LUCKY SAINT
Lucky Saint is the official alcohol free beer of Dry January. Embracing their use of “holy” imagery, we decided to transform one of the thousands of abandoned churches in the UK to the country's first Dry Pub.
Read moreBrand activation
A FLIPPIN' DATE - SAMSUNG
A blind-date festival activation for Samsung, bringing together the important factors of what makes a festival activation memorable - a unique activity that puts the festival-goers first and enhances their festival experience.
Read moreFestival activation
CLUB SPAR
Exploring how a class trip to Venice became a special collective memory through the lens of self-mythologization.
Read moreMockumentary
TRY IT, LIKE IT - LIDL LATVIA
To improve the brand's quality perception, the “Try it, Like it” campaign for Lidl focuses on the products, rather than the usual - low prices.
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Campaign