Gustavs
Skenderscreator of circumstances
I am a creative with a personal approach, and always connecting the otherwise unseen dots, I bring an analytical, yet emotional touch to my projects.
With a technical and extensive background in photography, I have since moved on to more conceptual work, both in the realm of advertising, as well as beyond, through performance, video, and poetry, which I have explored during my studies at the Willem de Kooning academy in Rotterdam, Netherlands.
I create circumstances. Whether the energy I bring to a brainstorming session, or performing to tell a story about loving myself, or a brand activation that brings people together, it's all about those circumstances.
Together with Joris Voeten, we form Voesken.
Email: gustavs.skenders@gmail.com
Instagram LIKE A SAINT - LUCKY SAINTDOC 234—34/2
Concept, visuals: Voesken
*mock activation, AI generated images
Over 3500 churches have been closed due to small attendance all over the UK in the last 10 years (National Church Trust, 2024). As the official alcohol free beer of Dry January, Lucky Saint takes on the charge by embracing their Saint-like brand, and transforming one of these abandoned churches into a Dry Pub, serving Lucky Saint, and other alcohol free beers joining in on the cause.
The pop-up pub is brand-oriented, with nuns dressed in white and light blue acting as waitresses, while still preserving the inner aesthetic of the church and whatever's left behind, with the slogan “Like a Saint”.
This activation brings together British pub culture with the healthy mindset Lucky Saint is trying to promote.
To further promote the campaign, we made social media content, to showcase those moments in life where you feel just a little “Like a Saint”.
Watch the short video here: