Gustavs
Skenderscreator of circumstances
I am a creative with a personal approach, and always connecting the otherwise unseen dots, I bring an analytical, yet emotional touch to my projects.
With a technical and extensive background in photography, I have since moved on to more conceptual work, both in the realm of advertising, as well as beyond, through performance, video, and poetry, which I have explored during my studies at the Willem de Kooning academy in Rotterdam, Netherlands.
I create circumstances. Whether the energy I bring to a brainstorming session, or performing to tell a story about loving myself, or a brand activation that brings people together, it's all about those circumstances.
Together with Joris Voeten, we form Voesken.
Email: gustavs.skenders@gmail.com
Instagram A FLIPPIN' DATE - SAMSUNGDOC 234—34/2
Concept: Gustavs Skenders, Joris Voeten, Fatih Aslan, Lena Vreeburg, Carmen Roux
Visuals: Voesken
*mock activation
Working on a festival activation for Samsung, the keyword was “gamification” in the brief by them. However, when thinking about festival experiences of our own, we realised that the memorable ones were connecting with people, and having an emotional connection.
Keeping this in mind, we created “A Flippin' Date” - a blind-date booth to promote the new Samsung Flip phone, and embracing the technology, by literally flipping the people while talking to each other in the date. The selected festival for this conceptual activation was Milkshake - an LGBTQ+ minded summer festival, which we thought would be the perfect target audience - open to connect to other people, while also experiencing something fun and memorable.
Importantly, we put the festival-goers first, and the brand second, reminding that it is about enjoying the festival, and that Samsung is just a supporter of this ethos.