Gustavs
Skenderscreator of circumstances
I am a creative with a personal approach, and always connecting the otherwise unseen dots, I bring an analytical, yet emotional touch to my projects.
With a technical and extensive background in photography, I have since moved on to more conceptual work, both in the realm of advertising, as well as beyond, through performance, video, and poetry, which I have explored during my studies at the Willem de Kooning academy in Rotterdam, Netherlands.
I create circumstances. Whether the energy I bring to a brainstorming session, or performing to tell a story about loving myself, or a brand activation that brings people together, it's all about those circumstances.
Together with Joris Voeten, we form Voesken.
Email: gustavs.skenders@gmail.com
Instagram TRY IT, LIKE IT - LIDL LATVIADOC 234—34/2
Concept, copy, design: McCann Riga creative team
Creative director: Sintija Popena
Made during my internship at McCann Riga, Lidl had given a brief with the goal to improve their quality perception among the grocery stores within Latvia and Estonia.
The concept of the campaign uses a well-known Latvian icon, actor Andris Bulis, as a “quality assurance expert”, proving doubters wrong in a series of TV commercials, focusing on the origins of the ingridients used in specific products, quality certificates, and doing so as a character with a lot of suave and taste.
The campaign uses the slogan “Notice the price, fall in love with the quality”, and subslogan “Try it, Like it!”, with the aim to steer away from the usual appeal of Lidl - the low prices - and to draw focus on the quality of the products, which is not inferior to other competing grocery stores.
TVC: